Ekoland was about modernising a fridge display and building a grocery app that makes sustainable shopping feel effortless. Targeting 25 to 35 year olds, I built a clean, minimal look inspired by Coop's app, using greens and yellows that nod to nature without being preachy.

The app included two AI features: a smart list that tracks your fridge and suggests restocks, and a meal recommender based on what you've already got. We marketed it with humour, making sustainability feel less like a chore.